Research and field notes
Data from millions of tracked answers, and practical guides for teams doing answer engine optimization.
All articles
Product
Introducing Content Briefs: know what to publish to earn the citation
Content Briefs turn the gaps in your Share of Answer into a ranked list of pages to write or fix, built from the sources engines already cite.
Research
What AI engines cite: findings from 1.2M prompts in Q2
We tracked 1.2M prompts across six engines in Q2. Most citations went to third-party pages, and engines agreed on sources far less often than expected.
Guides
Prompt research for AEO: how to build a tracking set that reflects real buyers
Keyword lists make poor prompt sets. Here’s the method we use to build 150–300 prompts that match how buyers actually ask AI engines for help.
Research
AI answers change faster than rankings: citation churn across six engines
We re-ran 840,000 prompts every week in Q1. Nearly half of cited sources changed within a month, and the churn rate varied widely by engine.
Company
Why we started Cited
Buyers now ask AI engines for a shortlist before they visit a vendor’s site. We started Cited to make that step measurable, and today we’re announcing our Series A.